Rolex | DART

Rolex Celebrates 100 Years of the Oyster Case with the Major “Oyster Story” Exhibition in Shanghai

To mark the centenary of the Oyster case, Rolex has opened a major exhibition in Shanghai titled “Oyster Story,” dedicated to one of the most significant achievements in watchmaking history. Running from June 10 to June 28, 2026, the exhibition is hosted at the West Bund Dome Art Center, a former industrial site on the banks of the Huangpu River that has since become part of the city’s cultural and artistic district. Spanning nearly 100,000 square feet, the venue provides an

Watches

Jun 262 min read

The History of Rolex: How Hans Wilsdorf Created the World's Most Famous Luxury Watch Brand

Rolex is one of the most recognizable names in the watch industry today, but its story began long before the crown logo became a global symbol of prestige. The brand’s founder, Hans Wilsdorf, was born in 1881 and lost both of his parents at a young age. After becoming an orphan, he and his relatives were cared for by their uncles, who sold the family’s successful tool business and ensured that Hans received an education at elite schools. There, he distinguished himself throug

Watches

Jun 185 min read

Rolex Oysterquartz: How Rolex Survived the Quartz Crisis and Changed Its History

The Oysterquartz occupies a unique place in Rolex history, representing the brand’s response to one of the most challenging periods ever faced by the Swiss watch industry—the Quartz Crisis. While Rolex is now synonymous with stability and long-term vision, navigating the quartz era required a level of adaptation and technological development that was unusual for the company at the time.

Jun 33 min read

Tick & Talk with Pero Mamić: From a small watchmaking studio to Rolex

In a world where watches often become status symbols, there are few who still see them for what they originally were, precision instruments made to last and tell stories. In Croatia, only a few true masters of the craft understand this, and one of them is Mr. Pero Mamić, founder of the company Mamić 1970, premium boutique with the first official Rolex service center and dealership in the Republic of Croatia.

Tick & Talk

Oct 13, 20255 min read

The Watch Book Rolex: Next Generation

More style, more pop culture, and more adventure. The Watch Book Rolex: Next Generation is here to captivate enthusiasts and newcomers alike. Curated by bestselling author and Rolex expert Gisbert L. Brunner, this striking new edition dives deep into the history, design, and culture of the world’s most famous watchmaker.

Watches

Sep 10, 20251 min read