In the heart of Florence, Villa Medici hosted the WM Brown Party 2024, illuminating the cityscape with a celebration that blended sophistication, style, and cultural resonance. This historic venue, set against the backdrop of azure Tuscan skies and nestled amidst the city's architectural splendor, provided a fitting setting for global influences in fashion, lifestyle, and artisanal craftsmanship during Pitti Week.
Curated by its founder Matt Hranek, the WM Brown Party transcends conventional definitions of social gatherings, serving as a beacon of elegance and enthusiasts of contemporary and vintage aesthetics alike. Florence, chosen for its timeless beauty and pivotal role in art, fashion, and craftsmanship, set the stage for this year's event amidst the buzz of Pitti Week.
Matt Hranek at Sina Villa Medici - Picture by Sina Villa Medici
Throughout the evening, guests experienced a fusion of Italian hospitality and cosmopolitan charm synonymous with WM Brown. Bespoke tailoring mingled with artisanal mixology, while classic cars gleamed under the evening lights, creating an atmosphere where tradition and innovation intersected seamlessly.
Central to the allure were collaborations and showcases underscoring the party's theme. From previews of upcoming collections by Italian fashion houses to exhibitions of generational artisanal techniques, each element reflected the meticulous curation defining the WM Brown experience.
Guests at the Sina Villa Medici - Picture by Sina Villa Medici
Culinary offerings were a symphony of flavors, blending Tuscan delicacies with international gastronomy, all enjoyed amidst the timeless architecture that has inspired artists and visionaries for centuries.
In a special celebration, WM Brown Magazine Issue 17 also took center stage at the party. Summer 2024 is an ode to speed, style, and things made better with time. The latest issue explores the legacy of the Fiat 500, delves into the lasting appeal of Bjorn Borg-era tennis gear, and profiles the legendary six-time Le Mans winner Jacky Ickx.
WM Brown Magazine, Issue No.17 - Picture by Sina Villa Medici
Additionally, the issue takes readers on an epic spearfishing trip off the coast of Zanzibar, visits the last true sunglass maker in the United States, extols the virtues of Pennsylvania potato chips, and proudly features the short-short in a style showcase modeled by multidisciplinary artist James Perkins.
WM Brown Magazine, Issue No.17 - Picture by WM Brown Project
Whether captivated by bespoke suits or amazed with handcrafted leather, the evening embodied a celebration of craftsmanship, culture, and style.
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