Watches & Wonders 2025: Everything you need to know

Geneva is set to become the epicenter of haute horology once again as Watches & Wonders 2025 returns to Palexpo from April 1 to 7. This premier event in the luxury watch industry brings together the world’s leading brands, independent watchmakers, collectors, and enthusiasts for a week-long showcase of innovation, craftsmanship, and timeless elegance.

The first four days (April 1–4) are reserved for industry professionals, including retailers, journalists, and brand representatives. From April 5–7, the doors open to the public, offering watch lovers an exclusive chance to witness the latest releases and trends in fine watchmaking. Opening hours are:

Tuesday – Sunday: 8:30 am – 7 pm
Monday: 8:30 am – 5:00 pm

View the full program here.

Impressive lineup of exhibitors

This year’s event features an outstanding roster of 60 participating brands. Notable newcomers include:

BVLGARI, making its debut at Watches & Wonders.
Independent brands like Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger, showcasing their unique approach to horology.
Returning icons such as Tudor, Armin Strom, and HYT, presenting their latest masterpieces.

“In the City” program (April 1–4)

Beyond Palexpo, Geneva’s city center will transform into a watchmaking hub with The Watchmaking Village at Pont de la Machine, hosting workshops, guided tours, and exhibitions for the public, along with special events and showcases by participating brands throughout the city, enhancing the immersive experience for visitors. View the full program here.

“In the Salon” program (April 5–7)

From scheduled activities to special events, whether in a group or flying solo, including guided tours, product presentations, brand booth animations, conferences, lab innovations, masterclasses, or exhibitions. View the full program here.

Public ticket prices

Tickets are available exclusively via the Watches & Wonders official website:

Standard Admission (Ages 25–60): CHF 70 for a single weekend day, CHF 120 for both, CHF 50 for Monday, CHF 160 for a 3-day pass.
Youth (12–25 years): CHF 40 for a single day, CHF 60 for the weekend, CHF 30 for Monday, CHF 80 for a 3-day pass.
Seniors (60+): CHF 60 for a single day, CHF 90 for the weekend, CHF 40 for Monday, CHF 120 for a 3-day pass.
Children under 12: Free entry (registration required).

VIP experience

For an elevated experience, VIP Passes are available for CHF 550, offering priority access via a dedicated VIP entry, exclusive lounge access with complimentary refreshments, private guided tours, priority reservations for brand presentations, dedicated parking, and a commemorative gift.

Plan your visit

Geneva’s Palexpo is conveniently located near the airport, with efficient public transport options. Visitors are encouraged to book accommodations early, as hotels fill up quickly during the event. From luxury lakeside hotels to boutique stays in Geneva’s Old Town, there are options for every traveler.

Whether you’re an industry insider, a collector, or simply a lover of beautifully crafted timepieces, this event promises an unforgettable experience. Mark your calendars and get ready to witness the future of horology!