From Osijek to the World: How URA Watches Combines Watchmaking, Design, and Local Craftsmanship

Watchmaking is one of those crafts where technical precision meets creativity, often resulting in objects that go far beyond their practical purpose. For centuries, watches have been more than instruments for measuring time. They have served as personal accessories, keepsakes, and reflections of their owners’ character. It is within this intersection of tradition and individual expression that three young creatives from Osijek, Fabio Brmež, Lovro Žada, and Ian Farkaš have built their story.

Their journey began in 2023 with the launch of EON Watches, a project focused on watch modifications. Two watch enthusiasts and a designer joined forces to develop an idea that stemmed from a personal desire. While searching for a timepiece that stood apart from what was available on the market, they decided to create one themselves. After acquiring the necessary tools and experimenting with their first modifications, interest from friends and acquaintances quickly revealed that the concept had the potential to become much more than a hobby.

The team chose Casio watches as the foundation for their work, seeing them as an ideal canvas for creative customization. Each piece undergoes a meticulous process of disassembly, modification, and reassembly. By applying various techniques, they transform standard models into unique creations, paying close attention to every detail along the way. Once completed, every watch is thoroughly tested to ensure reliability and functionality. This approach has enabled them to produce and deliver more than 2,000 watches to customers around the world in a relatively short period of time.

As the business evolved, so did their ambitions. To unite their growing portfolio, they introduced a new umbrella brand – URA Watches. Today, the brand encompasses both their EON Watches modifications and a range of new products currently in development.

Among them is Wallie, a wall clock that marks their expansion beyond wristwatches. They are also working on their own automatic watch collection under the URA name, a move intended to further strengthen their presence in the watch market.

The concept for Wallie emerged during the early stages of their journey, although bringing it to life required more than a year of development. Throughout that period, the team focused on designing, testing, and refining the product in order to create an object that balances functionality with aesthetics. The clock’s frame is produced using 3D printing technology, while thermally pressed leather is used within its construction. They also place significant emphasis on sourcing materials and components locally, supporting the community from which they originate.

Wallie departs from the conventional idea of a wall clock. It features no numerical markers and avoids the loud ticking commonly associated with traditional clocks, while its second hand moves subtly and discreetly.

Its distinctive identity comes from an unconventional design language and a variety of colour options, demonstrating that a clock does not need to follow established conventions to fulfil its purpose. Instead, it can become a statement piece that adds personality and visual interest to a home or workspace.

The story of this Osijek-based trio illustrates how traditional craftsmanship can find a place in a contemporary setting. At a time when mass production and uniform products dominate the market, their approach highlights the value of individuality, craftsmanship, and thoughtful design. As they continue developing new projects and expanding their brand, their next challenge will be introducing their creations to an even wider audience and securing a lasting place in a market that increasingly appreciates originality.

Pictures: URA Watches