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TAG Heuer Through History: From Edouard Heuer to the First Swiss Watch in Space
The history of Heuer began in 1860 when Edouard Heuer founded his own watchmaking company in La Chaux-de-Fonds, Switzerland. A few years later, he moved operations to his hometown of Brugg, where he opened a workshop under the name Edouard Heuer & Compagnie. He later settled permanently in Biel/Bienne, taking advantage of tax incentives offered to new businesses. In 1869, he secured his first patent for a keyless winding system that allowed pocket watches to be wound using th
Jun 95 min read
From depth to trend: How orange dials in watches took over
The color orange on a watch dial wasn’t born in a design studio. It emerged out of necessity, from the murky depths of the ocean, where visibility could mean survival. In the 1960s, as recreational and professional diving surged, legibility underwater became a top priority. Watchmakers began experimenting with dial colors that would remain visible in low-light conditions and through the thick greenish-blue haze at depth. Amid various tests, one color consistently outperformed
Aug 19, 20255 min read
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