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Zegna Su Misura FW26 brings a new idea of luxury: A suit that lives through generations
The story of a made-to-measure suit usually starts simply: a tailor takes measurements, a fabric is chosen, and then a garment tailored to one man is created. Zegna turns this story upside down in the Su Misura FW26 collection. It all starts with a piece that already has its own history. Global ambassador Mads Mikkelsen comes to the tailor with a jacket he already owns and asks for it to be tailored for his son. The fitting is no longer the beginning of the process, but its c
Sep 94 min read
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