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Bell & Ross BR-05 Chrono S.T. Dupont: Limited-Edition Watch Inspired by the World of Luxury Cigars
The collaboration between Bell & Ross and S.T. Dupont has resulted in a limited-edition release that merges the world of fine watchmaking with luxury cigar accessories. Produced in only 150 pieces, the BR-05 Chrono S.T. Dupont is accompanied by a dedicated set including a Ligne 2 lighter and an exclusive cigar cutter. With this project, Bell & Ross moves toward a more refined and lifestyle-oriented expression, combining technical precision with the rituals of luxury and leisu
Jun 152 min read
TAG Heuer Through History: From Edouard Heuer to the First Swiss Watch in Space
The history of Heuer began in 1860 when Edouard Heuer founded his own watchmaking company in La Chaux-de-Fonds, Switzerland. A few years later, he moved operations to his hometown of Brugg, where he opened a workshop under the name Edouard Heuer & Compagnie. He later settled permanently in Biel/Bienne, taking advantage of tax incentives offered to new businesses. In 1869, he secured his first patent for a keyless winding system that allowed pocket watches to be wound using th
Jun 95 min read
Rolex Oysterquartz: How Rolex Survived the Quartz Crisis and Changed Its History
The Oysterquartz occupies a unique place in Rolex history, representing the brand’s response to one of the most challenging periods ever faced by the Swiss watch industry—the Quartz Crisis. While Rolex is now synonymous with stability and long-term vision, navigating the quartz era required a level of adaptation and technological development that was unusual for the company at the time.
Jun 33 min read
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