The Watch Book Rolex: Next Generation

More style, more pop culture, and more adventure. The Watch Book Rolex: Next Generation is here to captivate enthusiasts and newcomers alike. Curated by bestselling author and Rolex expert Gisbert L. Brunner, this striking new edition dives deep into the history, design, and culture of the world’s most famous watchmaker.

Spanning 256 pages of vivid photography and storytelling, the book traces Rolex’s journey from the groundbreaking Oyster of 1926 to the legendary Submariner, Explorer, and GMT-Master that defined exploration in the 1950s. It also shines a light on Rolex’s enduring place in popular culture, worn by actors, athletes, and innovators who embody the brand’s adventurous spirit.

Available in English and German, with a classic version and an exclusive slipcase collector’s edition, The Watch Book Rolex: Next Generation is a must-have for collectors, design aficionados, and anyone intrigued by the legacy.

Pictures: Peter Wiederholt, Audoin Desforges, Brandl-Utzt / Uhrenkosmos, Diode SA – Denis Hayoun, Ulysse Frechelin, Rolex