Jaguar has unveiled a bold new logo as part of a sweeping rebrand, marking the move to all-electric luxury cars. The redesign includes a modernized version of the iconic Jaguar "leaper" and mixed typography.
Along with the new identity, the electric GT was also announced, whose arrival is scheduled for 2026. Priced at around £100,000, the vehicle promises peak performance of up to 986 horsepower and a range of over 700 kilometers. Jaguar's strategic shift has focused on smaller production runs and bespoke design, positioning it alongside elite rivals such as Bentley. The new direction has caused mixed reactions, but it is clear that Jaguar wants to build a unique identity in the world of luxury electric cars.
One part of the audience praises the boldness of the brand, noting that the redesign brings a modern, luxurious aesthetic that matches the future of electric cars, and especially the positive opinion about the minimalistic and elegant approach of the new "leaper" logo stands out.
On the other hand, part of the public thinks that the mixed typography is unnecessary and confusing, and some claim that the new direction of the brand seems too radical. It is pointed out that there is a risk of losing connection with the traditional values that have defined Jaguar for decades.
One thing is for sure, this move shows how Jaguar balances between historical heritage and adapting to modern trends, but time will tell if the new strategy will win over a wider audience or remain controversial.
Learn more at www.jaguar.com
Images: Jaguar
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