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Rolex Oysterquartz: How Rolex Survived the Quartz Crisis and Changed Its History
The Oysterquartz occupies a unique place in Rolex history, representing the brand’s response to one of the most challenging periods ever faced by the Swiss watch industry—the Quartz Crisis. While Rolex is now synonymous with stability and long-term vision, navigating the quartz era required a level of adaptation and technological development that was unusual for the company at the time.
Jun 33 min read
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