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Bugatti Brouillard: How the Programme Solitaire creates bespoke One-of-One cars for clients
The Bugatti Brouillard demonstrates how the approach to luxury automobiles is changing. Before the car was presented to the public at Chantilly Arts & Élégance, its owner had the opportunity to see it privately inside the Dôme of the Great Staples. Only afterwards did the Brouillard appear before the public, parading past the château and receiving an award. The sequence was not accidental – the entire process was designed to make the car part of its owner’s personal experienc
Sep 242 min read
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